I took a look at the traffic for our web sites and was amazed to find that we had a huge spike in searches for NewBodog and NewBodog.com. I also noticed that the changing of the Bodog name got a tremendous amount of news releases and news coverage.
I think that Calvin has turned a very bad situation into a marketing gold mine. Now they have done it again with Bodoglife Sportsbook and Bodoglife.com. This has started all the process over again with news releases and stories on all the major poker sites.
What do you think? Marketing Tool or not?
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